We all love a good bargain but most of us don’t have the time to hunt for them. Here are some major 2025 sales and shopping events that can save you both time and money this year:
Victoria’s Secret Semi-Annual Sale
This sale happens twice a year, typically in January and June/July. Dates vary slightly each year, so check the Victoria’s Secret website or app for the exact schedule. Expect major markdowns on bras, panties, sleepwear, lingerie, beauty products, and lotions. Sales usually last two to four weeks.
Nordstrom Anniversary Sale
Nordstrom’s biggest sale of the year allows you to shop fall’s new arrivals at up to 40% off. In 2025, the sale is expected to run from mid-July through early August, with Nordstrom cardmembers getting early access the week before. This is one of the best times to invest in higher-end clothing, shoes, and beauty.
Sephora Savings Events (Rouge, VIB & Insider)
Sephora now runs multiple Savings Events each year, with the biggest occurring in April and October. Discounts vary by membership tier: Rouge gets the highest discount and earliest access, followed by VIB and Insider. If you’re not a member, you can join for free on Sephora’s website. These events are perfect for restocking skincare and trying new beauty launches.
Holiday & Long-Weekend Sales
Most major retailers, online and in-store, offer strong deals around Valentine’s Day, Mother’s Day, Father’s Day, Memorial Day, Labor Day, Black Friday, and Back-to-School season. Expect promotions the weekend before the holiday and on the holiday itself. Electronics, appliances, bedding, and clothing often see the biggest markdowns.
Department Store Sales (Macy’s, JCPenney, Bloomingdale’s, Dillard’s)
These stores run frequent promotions throughout the year, especially around seasonal transitions. Follow them on social media or sign up for email alerts to get early notice of one-day sales, clearance events, and coupon drops.
Off-Price Retailers (Ross, Marshalls, TJ Maxx)
These stores already offer discounted brand-name merchandise, but you can find even deeper savings right after major holidays when they clear out seasonal items. Beauty, home goods, activewear, and handbags are especially great finds. Sign up for email alerts when available, or check stores mid-week for the best inventory.
Wildcard Savings: Costco, Target, and Walmart
• Target consistently launches new high-quality, budget-friendly brands in home, clothing, and beauty, especially during seasonal resets.
• Walmart can be hit or miss, but it’s unbeatable for deals on basics like graphic tees, cargo pants, sweats, loungewear, and accessories. Their 2025 collaborations also offer some surprisingly elevated pieces.
• Costco is an underrated gem for fashion basics and occasional name-brand scores. I’ve personally found great deals on Adidas sneakers, Calvin Klein jeans, cozy cardigans, and outerwear. It’s also perfect for stocking up on essentials like socks, underwear, sleepwear, and camisoles.